About Me
The stories we tell shape how people see the world.
I believe marketing, when built with intention, has the power to connect audiences, strengthen brands, and drive measurable growth. I learned how narrative builds identity at scale. I applied strategy to turn content into clicks, conversations, and signed athletes. I worked on solving real customer experience challenges through structured problem-solving. I gained hands-on experience in customer behavior, sales execution, and brand representation in real environments. This is my work. This is my experience. But above all, this is my story and my passion.
University of Arkansas (UA Productions)
ROLE:
As a Content Creator for UA Productions within the University of Arkansas’ Marketing & Communications team, I contributed to strategic short-form storytelling designed to strengthen the Division of Student Affairs’ digital presence.
IMPACT AND PERFORMANCE
Drove 54% follower growth in one semester
Generated 1.4M+ impressions
Achieved 76–90% non-follower reach, expanding brand visibility beyond the existing audience
Supported content scheduling, publishing, and engagement monitoring while aligning with institutional brand standards
FEATURED WORK AT UA PRODUCTIONS
"The Beautiful University of Arkansas"
Generated 25,800+ views, using cinematic visuals and intentional pacing to strengthen emotional connection to the institution and elevate its digital brand presence through highly shareable storytelling.
"The Hog Call"
Reached 21,700+ views, capturing one of the university’s most iconic traditions to drive authentic community engagement, spark conversation, and reinforce school identity across the student body and alumni network.
"Make A Difference Day"
Earned 16,000+ views, amplifying awareness of a large-scale service initiative involving 600 volunteers across 26 community projects, while reinforcing the university’s values of leadership, service, and civic impact.
ELITE LEVEL
ROLE:
At Elite Level Scouting USA, I led digital marketing strategy focused on athlete recruitment and brand visibility. My work involved developing performance-driven content, analyzing engagement data, and refining messaging to connect with aspiring athletes and their families. Through strategic storytelling and audience targeting, I helped translate digital engagement into real recruitment outcomes.
IMPACT AND PERFORMANCE
Generated 312,500+ total views across digital content
Reached 43,300 people and produced 4,400 audience interactions
Increased Instagram following from 600 to 1,133 (+89%)
Drove 619 link clicks, directly contributing to 6 signed athletes
FEATURED WORK AT ELITE LEVEL
"Athletic Scholarships in the United States"
Generated 13,400 views, educating aspiring soccer players on the real requirements for earning a U.S. athletic scholarship while positioning Elite Level as a trusted resource in the recruitment process.
"Student Games Cup Kickoff"
Reached 19,200 views, announcing the launch of the tournament and clearly communicating Elite Level’s role in identifying and recruiting talented athletes for scholarship opportunities in the United States.
"Understanding College Soccer Leagues in the U.S."
Generated 17,700+ views, educating aspiring athletes about the different collegiate soccer divisions in the United States while helping prospects better understand scholarship pathways and generating new recruitment leads for the agency.
PERSONAL PROJECTS
A little bit of what I do...
"Good Times Don't Last Forever"
"Spring Break 2026 Day 1"
"Career Fair Video"
"22- and still discovering who I'm not"
"A Day in Houston, Texas"
